How To Adjust Your Content Strategy for Google’s AI Mode

Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.

Comments

Post a Comment

Popular posts from this blog

How to Calculate Your SEO ROI Using Google Analytics

Image
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well as make educated business decisions. To get the most bang for your buck (or time), consider using Google Analytics (GA) to calculate your ROI. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. Ways to calculate your SEO ROI using Google Analytics #1 Page value Page value is an important aspect to consider when talking about ROI. Think about it like money. In the US, paper money has been dated back to the late 1600s as a way of symbolizing the value of something. Instead of bartering, citizens began attaching a value to a 10...
Read more

You're Measuring Your Branded SERP Wrong – Whiteboard Friday

Image
Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an example of how they fall short, and how we can do better. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Dominic. I am the founder of Piped Out, and I'm here to talk to you about measuring your brand. If you have a product, controlling the consumer experience of that brand is very, very important. How do they see it and how do they interact with it? As SEOs, the bit of that brand experience that we control the most are the SERPs, but traditional ways of measuring that often fall short. We're going to talk through an example of how they fall short and how we can do better. So I'm going to use ...
Read more