The Psychology Behind Search: Cognitive Biases in SEO
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
Daily SEO Fix: Exploring Subfolder Search with Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or products, depending on your business. Within a subfolder, there can be more subfolders stacked within, like nesting dolls! Subfolders can be great for your website and for SEO. Having clear landing pages for your subfolders is important to both the searcher and the crawler. They are also another way to earn more backlinks, contributing to a greater Domain Authority. A subfolder could be a blog, a product category, an Etsy store, and more! You may not have thought of conducting keyword research or competitive research for your subfolder, but now may just be the time to look into it. Here’s the good news — you can conduct subfolder research with Moz Pro! Follow the videos below to understand how to get the most out of researching your subfolder with Moz Pro tools. Why You Should Do Subfolder Research There are several different ways...
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