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Showing posts from July, 2018

Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

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Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do? This flowchart was kind of built out ...

Rewriting the Beginner's Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

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Posted by BritneyMuller It's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins , who has thoughtfully contributed her great talent for wordsmithing throughout this piece. This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you. You left amazingly helpful commentary on our outline and draft of Chapter One , and we'd be honored if you would take the time to let us know what you think of Chapter Two in the comments below. Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking First, show up. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the que...

Lovers Friends Verona Top by Lovers Friends

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Lovers Friends Verona Top by Lovers Friends Lovers + Friends Verona Top in Red. - size M (also in S,XS) Lovers + Friends Verona Top in Red. - size M (also in S,XS) Opt for a flirty feel with Lovers + Friends? Verona Top. Doused in a white floral print for girlish vibes, the asymmetrical neckline highlights your sun-kissed decolletage.. Self: 60% cupro 40% rayonLining: 97% poly 3% elastane. Hand wash cold. One shoulder styling with adjustable strap. Ruffle trim. Elasticized arm opening and waist. LOVF-WS733. LFTO507 R17. Constantly inspired by the laid back Los Angeles lifestyle in which the brand was founded, Lovers + Friend exudes ease and wearability, creating an effortlessly chic look that is California cool

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

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Posted by MiriamEllis Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? What if the brass ring of content dev, link opportunities, consumer sentiment and realtime local inventory is just waiting for you to grab it, on a ride we just haven’t taken yet, in a setting we’re just not talking about? Let’s travel a different road today, one that parallels our industry’s typical conversation about citations, reviews, markup, and Google My Business. As a 15-year sailor on the Local SEO ship, I love all this stuff, but, like you, I’m experiencing a merging of online goals with offline realities, a heightened awareness...

The Rules of Link Building - Whiteboard Friday

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Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Goggle and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up. The Dos All right. So what are the dos? What do you want to be doing? First and most importantly is just to... I. Determine the value of that link . So aside from ranking potential, what kind of value will that link brin...

Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

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Posted by HeatherPhysioc Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work? I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.” I have found that the same holds true in search. As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about how we talk about the work. And that can make all the difference between our work getting implementing and achieving great results, or languishing in a backlog. It’s so important to learn how to navigate corporate bureaucracy and cut through red tape to help your clients and colleague...